DFA of California and Safe Food Alliance are pleased to announce the promotion of Hillari Bynum to Senior Director, Growth & Innovation, effective immediately. In this newly expanded leadership role, Hillari will oversee the organization’s growth-focused functions, including business development, marketing, customer experience, technology enablement, and innovation initiatives. This unified leadership structure will help enhance coordination across teams and position the organization for continued success.
“Hillari has consistently demonstrated the ability to look beyond traditional marketing and identify opportunities to strengthen our organization. From relaunching Safe Food California to leading technology initiatives, she has helped modernize how we serve our members and customers,” said Brendan O’Donnell, President and CEO of DFA of California & Safe Food Alliance.
Reflecting on her new role, Hillari shared, “By combining three teams into one cohesive organization with two clear mandates, we’re creating a stronger, more aligned team that can move faster, innovate more effectively, and deliver greater value to our customers and members.”
Over her eight years with DFA of California and Safe Food Alliance, Hillari has exceeded the scope of her assigned role, demonstrating her strength and a genuine desire to make a positive impact. Her promotion reflects the significance of her contributions and the vital role she will continue to play in advancing the organization’s strategic goals.
For media inquiries, please contact:
August Dettis
Marketing Communication Specialist
(916) 500-3699
communications@safefoodalliance.com
About DFA of California
Founded in 1908, DFA of California is a non-profit trade association dedicated to supporting the dried fruit, tree nut, and specialty crop industries. DFA supports processors through rigorous inspection services, member benefits, food safety training, and provides support on numerous export related matters.
